Tagging and Analytics
Use UTM parameters on short links to identify which versions, roles, or events drive engagement. Segment landing pages to match job families and seniority. Monitor bounce rate alongside time to first interaction. If a page attracts clicks but loses readers fast, adjust the headline, hero visual, or first paragraph. Keep dashboards lean and actionable. Analytics should guide empathetic storytelling decisions rather than vanity metrics, helping you place evidence exactly where curiosity naturally flows.